Choosing the right CRM for your business is no easy task, especially with multiple options and platforms to choose from. Two platforms that have been popular for small business and enterprises alike are Salesforce and SugarCRM. Both have been head to head in terms of the value they offer for your business – it just depends on your specific situation and business needs. But needless to say, you can never go wrong in choosing either of these platforms.


While both offer benefits in terms of workflow management and automation, customisation and integration, as well as support and pricing – there are some slight differences in how each achieve these.


SugarCRM uses rules driven workflow automation that allows you to receive notifications via email, web browser, or mobile app and provides you the means to audit your workflows using dashboards and insight tools. Salesforce manages this through Quip, a collaboration tool that integrates with Salesforce and includes the same functions as well as document management.


In terms of integrations, Salesforce has the AppExchange which works mostly like Apple AppStore. Multiple apps from the AppExchange can be used and integrated directly into Salesforce which allow you to extend the functionality of Salesforce depending on your specific needs.

SugarCRM integrates with more than 200 tools including Microsoft Outlook and gives you the capability to use their API and SDK to build your own application to extend its functionality based on your specific need.


Due to the nature of SugarCRM having been developed initially as an open-source tool, there is a wide array of detailed technical documentation and support that is available in-app and thru the interface. Purchasing their ultimate package gives full support including an account manager. On the other hand Salesforce support is readily available and they also offer technical certifications for power users and developers.


Given that, some of the more obvious differences between the two platforms include pricing and infrastructure – with Salesforce being exclusively cloud based, while SugarCRM offering on-premise options.


Regardless of which platform you think is best suited for your business, both platforms come with their own advantages and will cover your CRM needs and more.


As a start up, we understand that increasing your customer base and scaling your sales operations is crucial to your success. One of the key factors to your success is ensuring you are able to efficiently manage your customer information as well as other data relevant to your operations.

As your business grows, the need to organise your customer information becomes even more critical. Our customer relationship management (CRM) solution is designed specifically to making sure that you have everything you need to be successful in scaling your operations.

Our CRM software allows you to securely store all your customer related information including contacts and customer interactions. You can even manage your e-commerce inventory, track payments and fulfilment, generate quotes, invoices and receipts all in one centralised place.

Track and nurture your leads and manage your entire sales funnel with our easy to use dashboards. You can use custom reports to review and analyse your data and find out where you can best allocate your limited resources to make the most impact.

We know that as a start up, you need to be adaptable and may need to change your workflow and processes as you continue to grow your business – which is why we made sure that our CRM is able to adapt with you. We made sure that our CRM is as easy to use as possible while offering top notch flexibility for customisations based on your business needs.

We have helped multiple small businesses in different industries deliver sales volumes and improved customer service experiences using our CRM. Talk to one of our support personnel to see how we can help you.