Existing Customers Help Businesses Grow

Leveraging your existing customers will help you stop losing out on the biggest low-cost source of income that any businesses can ever strive to achieve. Here are 4 tricks that can enable you to sell more to your current customers.

CRM # Leveraging your customers

Selling to an existing customer will always cost your business six times less money than what you would have paid when trying to acquire a new customer. Always have in mind that a current customer is the only resource you just shouldn’t ignore.

CRM # Leveraging Raises Retention

Always strive to remain “top of mind” throughout your customer-brand relationship, being “top of mind” ensures that your customers will continue to seek solutions within your company’s area of expertise. You can start by writing personalized informative content that is focused on your customer’s individual needs so as to improve the product value.

CRM # Leveraging Raises Acquisition

It is mandatory to look at the “satisfied customers” as the all mighty gateway to a steady stream of high-level referral business. The moment when your business is talked about and recommended from a loyal source of customers, the sales cycle becomes automatically accelerated. Organic recommendations enable you to cut down on the expensive efforts to expand a product because the current customers equip the new customers with the required insights they can use to recruit others.

CRM # Marketing Raises Acquisition

Marketing the product to the entire customer base is a stepping stone when working on keeping relationships current and flourishing. We advise you to use all of the CRM tricks within the customer acquisition area because they can help you achieve success. Marketing CRM is a great tool that can help you to keep track of all types of important data, it’s an effort that does not take much of your time, it is easy to work with, CRM accounts are easy to use in the right ways, and can help you achieve truly meaningful business results.

The Best CRM Analytics Systems

CRM analytics systems have the ability to generate better customer satisfaction outcomes and can help employees’ better target the company’s marketing campaigns. The more consumer behavior data your gather, the better you will organize the marketing and sales strategies to the new or existing customers.

CRM # Customer Acquisition

Customer acquisition is used by businesses all over for gathering new customers and converting possible prospects into new and enthusiastic customers. Customer acquisition varies from the specific needs of one organization to the other. This process will help your organization acquire new customers at a small cost, acquiring local customers that are business oriented, attracting a large number of new customers, acquiring customers based on the channels that they daily use.

CRM # Customer Retention

Customer retention systems enable companies to not only retain their valued customers but to also enhance brand loyalty levels. It is important to be aware of the fact that customer retention starts with the first contact a customer has with the brand and continues throughout the customer brand lifecycle of the relationship.
When deciding upon a customer retention system, you can orient your attention on customer retention software systems, on pre-thought targeted customer retention plans, or you can even hire a company to help you enhance the customer retention rates.
Selling to customers that already belong to your friend circle can grow revenue through the roof because you won’t need to educate, attract, or convert new customers to your brand mission and vision.

CRM # Managing Data

Managing your company’s data is mainly composed of manually entering data into your CRM system, preparing the basic meeting prep, the managing of administrative activities and last but not list the proposal generating.
CRM needs to be built in a pattern that highlights your users’ unique preferences. CRM systems are able to streamline processes for online customers, making it more reachable for them to engage the platform, thus eliminating extra click paths.




Choosing the right CRM for your business is no easy task, especially with multiple options and platforms to choose from. Two platforms that have been popular for small business and enterprises alike are Salesforce and SugarCRM. Both have been head to head in terms of the value they offer for your business – it just depends on your specific situation and business needs. But needless to say, you can never go wrong in choosing either of these platforms.


While both offer benefits in terms of workflow management and automation, customisation and integration, as well as support and pricing – there are some slight differences in how each achieve these.


SugarCRM uses rules driven workflow automation that allows you to receive notifications via email, web browser, or mobile app and provides you the means to audit your workflows using dashboards and insight tools. Salesforce manages this through Quip, a collaboration tool that integrates with Salesforce and includes the same functions as well as document management.


In terms of integrations, Salesforce has the AppExchange which works mostly like Apple AppStore. Multiple apps from the AppExchange can be used and integrated directly into Salesforce which allow you to extend the functionality of Salesforce depending on your specific needs.

SugarCRM integrates with more than 200 tools including Microsoft Outlook and gives you the capability to use their API and SDK to build your own application to extend its functionality based on your specific need.


Due to the nature of SugarCRM having been developed initially as an open-source tool, there is a wide array of detailed technical documentation and support that is available in-app and thru the interface. Purchasing their ultimate package gives full support including an account manager. On the other hand Salesforce support is readily available and they also offer technical certifications for power users and developers.


Given that, some of the more obvious differences between the two platforms include pricing and infrastructure – with Salesforce being exclusively cloud based, while SugarCRM offering on-premise options.


Regardless of which platform you think is best suited for your business, both platforms come with their own advantages and will cover your CRM needs and more.


As a start up, we understand that increasing your customer base and scaling your sales operations is crucial to your success. One of the key factors to your success is ensuring you are able to efficiently manage your customer information as well as other data relevant to your operations.

As your business grows, the need to organise your customer information becomes even more critical. Our customer relationship management (CRM) solution is designed specifically to making sure that you have everything you need to be successful in scaling your operations.

Our CRM software allows you to securely store all your customer related information including contacts and customer interactions. You can even manage your e-commerce inventory, track payments and fulfilment, generate quotes, invoices and receipts all in one centralised place.

Track and nurture your leads and manage your entire sales funnel with our easy to use dashboards. You can use custom reports to review and analyse your data and find out where you can best allocate your limited resources to make the most impact.

We know that as a start up, you need to be adaptable and may need to change your workflow and processes as you continue to grow your business – which is why we made sure that our CRM is able to adapt with you. We made sure that our CRM is as easy to use as possible while offering top notch flexibility for customisations based on your business needs.

We have helped multiple small businesses in different industries deliver sales volumes and improved customer service experiences using our CRM. Talk to one of our support personnel to see how we can help you.